Did you just notice that one of your recent blog posts was loved immensely by people among your target audience? In that case, it’s obvious you would like the same piece of blog to be read by a wider audience. And that’s possible by leveraging the use of social media.
But before you can use your blogs over social media to promote the brand or its services, you might have to repurpose them. A reliable social media agency Australia can help you with making the blogs relevant to be used across social media.
Now, how is repurposing done, and what does it actually mean? Well, let’s dive deeper into understanding how to embrace social media magic by repurposing your blog posts.
What is Repurposed Blog Content?
Repurposing the blog post is a technique that makes the content relevant to be used everywhere. You will be able to distribute the content with the same intent and tone across different social media platforms. Thus, the content will be consumed by people who couldn’t read it while it was in its original form.
While repurposing the content, the intent is to make the information shareable across various formats, which will appeal to people with different content consumption habits. For instance, some people might like to read long-form content, while some might prefer short-form descriptions or visual representations.
Social media is the platform that has the capability to give you more leads and sales. And here, people intend to relate mostly to attractive short-form content pieces. Therefore, if you want to cater to the social media audience, you might have to get along with repurposing your blog posts to make them relevant for the dedicated platforms.
You might seek help to create fresh content with the theme, the same as that of the blog post. But that will consume a lot of time. Instead, hiring a social media & SEO company can help you save that time by repurposing your existing blog content.
How Can the Blog Content Be Repurposed For Better Impact?
There are various strategies that professional social media agencies implement to provide you with repurposed blog content for social media. The strategies include:
1. Create Infographics from the Data
If your blog post has been loved by the audience in a long-form content format, then chances are it has vital informative data for the audience. If not, some of your blog posts might also have step-to-step guides for people to follow.
Now, when you hand over the repurposing job to the professionals offering social media services Australia, they can help you turn around such posts into appealing infographics. The infographic content on social media will help your viewers skim through the important information easily.
Moreover, the infographics are made with a visual-first approach, which makes these posts get more shares across social media platforms. You can literally add any data, statistic, process, or other such information in an appealing infographic manner. All you need is the right expert to help you in the process.
2. Post Quotes as Graphics on Social Media Platforms
Literally, everyone on social media is fond of good quotes that come with an eye-catching visual. It is technically the best way to hold people’s attention over the platform and spread awareness of your brand. Breaking down the blog post and repurposing the message in the form of a quote will make the content more understandable and shareable.
Facebook and Twitter even allow you to add hyperlinks to your quotes. It will send your audience directly to the website to read the long-form blog. A perfect catchphrase or quote from the blog, blended in with good visuals, will help you connect faster with the users.
3. Answer the Quora Questions with the High-Value Information
Believe it or not, your audience is also looking for answers on Quora. So, you can’t afford to miss out on making your presence on that platform as well. In fact, Quora is one of the best places for you to reach out to the target audience, especially if they are asking frequent questions with respect to services or products you offer.
When you have hired a social media and PPC agency Sydney for the job, experts will be looking after the relevant questions that are being asked on Quora with respect to your brand offerings. If there’s blog content that goes well as the answer to that question, the social media experts would be repurposing the content to curate a perfect answer. In this way, your brand will get exposure, while people will relate to your content as well.
4. Create A Series of Posts
One of the best ways the experts suggest for you to gain traction for your successful blog on social media is by creating a series of posts. It means if you have a blog about different industry statistics or facts, you can consider starting a series of posts on your desired platform.
Suppose you are talking about the ten facts about your brand above the competition. In that case, you can pick out catchy quotes to represent each of these facts and post one on a daily basis. It will create a sense of curiosity among your target audience, giving them enough time to understand what you intend to share with them.
It is good to be creative always, but when you already have content that replicates your brand’s proficiency, why create new content every time? At times, repurposing successful blog content can turn around into a trending social media post. It will not just keep your social channels active but will also draw more attention to your brand from the target audience.
So, if you have plans on using your most brilliant blog content to set up your social media post calendars, get in touch with the best social media agency Australia. Hand over the job to the experts while you can be free to handle the other core operations of your business.